HONDA CREATOR STUDIO
Partners:
Quantasy + Associates
Project Description:
We partnered with Quantasy to create and launch the Honda Creator Studio — a platform that allows the legacy automaker to collaborate with creators across categories to develop original content, campaigns, products and experiences.
+ Program Ideation & Development
+ Platform Strategy
+ Campaign Concept & Strategy
+ Campaign Development & Oversight
HONDA x MIKE CARSON - 2023 Honda h-rv
the speed of curiosity
“twofold” is a collaboration between Honda and award-winning creative Mike Carson.
Exploring themes of belonging and visibility, this piece uses projection mapping and a floor-to-ceiling LED stage to offer an experimental look at the 2023 Honda HR-V.
To Carson, this is what it means to move at the speed of curiosity.
THE SPEED OF CURIOSITY
DRIVEN TO EXPLORE
Today’s creative class believes that life is about embracing the journey. They follow the philosophy that in order to grow, you have to step out of your comfort zone — To find what you love, evolve who you are and expand what you know.
Staying driven to discover and inspire, they know that designing the future starts with seeing the road ahead.
The Honda Creator Studio gave Honda a unique opportunity to become the brand for creators driven to explore.
HONDA x MIKE CARSON - 2023 Honda h-rv
the making of “twofold”
HONDA creator studio - DREAM IT YOURSELF
HONDA DREAM LAB
For the Honda DreamLab series Dream It Yourself — artists get 100 minutes to put their stamp on a unique creative challenge.
On this episode, Mike Cherman from MARKET Studios attempts to design and print a one-of-kind Honda t-shirt in real time.
