Behind The Hype
Partners:
MTW Agency
Project Description:
We partnered with More Than Words to create and executive produce Behind The Hype — an original video series to market both seasons of HBO Max’s streetwear competition series The Hype.
+ Original Concept
+ Content Strategy
+ Campaign Strategy
+ Executive Production
project runway for streetwear
Competing for a Co-Sign and $150,000 — emerging designers and streetwear visionaries elevate their game to prove their brand is the future of fashion.
behind the hype
season two recap
Speedy Morman sits down with The Hype Season 2 contestants Dionne, Knoxx and Barth to discuss their experience being on the show.
behind the hype
camila romero
Allen Onyia of Upscale Hype sits with contestant Camila Romero of DeadBlud to talk creative vision, her brand’s beginnings and the culture behind the creative challenges.
behind the hype
blu boy
Allen Onyia of Upscale Hype sits with contestant Blu Boy of WNTD Apparel to talk illustration inspiration, his industry roots and living artistry.
behind the hype
mike cherman
Allen Onyia sits down with designer Mike Cherman of MARKET to discuss how he broke into the industry, built a successful brand, and ultimately made a name for himself in streetwear.
behind the hype
devan ondeck
Allen Onyia sits down with designer and digital creator DevanOndeck to discuss all things fashion, style, and content creation.
behind the hype
brittany hampton
Allen Onyia sits down with designer and stylist Brittany Hampton to discuss how she got her start, the influence of her Bay Area upbringing, and the pivotal role women play in defining streetwear trends.