black consumer project

Partners:
Quantasy / ThinkNow


Project Description:

We partnered with Quantasy and ThinkNow to produce and host a multi-wave study that explores the values, lifestyles, interests and behaviors of Black consumers.

+ Program Strategy

+ Program Development & Production

+ Hosting Live Panel Discussions

teaching brands about the realities of bLACK CONSUMERs

The Black Consumer Project is a multi-wave study that provides a comprehensive deep dive into the values, lifestyles, interests and behaviors of Black consumers across America.

This extensive research serves as a guide for brands and advertisers looking to build stronger authentic connections with their core audience.

black consumer project wave 1

identity + values

black consumer project wave 2

finance + banking

black consumer project wave 3

health + wellness

The black consumer project won gold at the 2023 muse creative awards.

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